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The person in the room who already saw this coming.

Bob Starr

Strategy · Technology · Execution

Fifteen years of technology, eCommerce, and integrations work has a way of teaching you things no course covers. Most of what I know came from being handed hard problems and figuring it out alongside the people closest to the work. That's where I tend to earn my keep.

Bob Starr

When AI Calls

I'm not a developer, but I build like one.

AI is a divisive subject — I was a skeptic, and I still take issue with the term itself (there's no actual intelligence behind what it does). Over time I came to see the nuance. Like any tool, it requires diligence and a clear understanding of what it's doing. You don't just drop it into a company and let it rip — you identify where it can genuinely help. We've reached a turning point, and the value is real when it's implemented with intention. That's what I'm here for.

Note

An online resume? *GASP* But, Bob, what about ?

Resume

My career path has never followed a script — but technology has always been the constant. The way hardware and software keep evolving is genuinely exciting to me, both as a learner and as someone who gets a kick out of bringing others along for the ride. Titles and roles have come and gone. The tech nerd underneath hasn't budged.

Who I've Worked For

iamota 03/2025 – 05/2025
Technical Project Manager & QA Lead

Collaborated with cross-functional teams to define project scope, establish timelines, and align objectives with business goals. Directed QA efforts by managing test execution and verifying that deliverables met performance and reliability standards. Served as the primary liaison between technical teams and stakeholders, driving clear communication and fostering continuous improvement throughout each project.

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Symmetry Commerce 12/2024 – 03/2025
Project Coordinator

Detail-oriented Project Coordinator who supported e-commerce initiatives through effective planning and cross-functional coordination. Managed timelines, tracked deliverables, and aligned efforts with business goals to drive project success. Focused on streamlining workflows, improving team collaboration, and ensuring transparency across stakeholders.

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VL OMNI + eHouse* 01/2020 – 10/2024
Project Manager

Drove complex B2B e-commerce projects with a focus on building and optimizing Shopify stores. Partnered with stakeholders to shape project goals, define scope, and lead execution from planning to launch. Navigated the technical demands of B2B commerce by implementing custom pricing models, enabling bulk ordering, and integrating ERPs, CRMs, and payment systems for seamless operations.

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12–17
Concurrent Active Projects
28
Store Launches
$K–$1M+
Budget Range

* The previous company I worked with, VL OMNI, was acquired by eHouse in 2024. Since VL OMNI will no longer exist as a company I consolidated everything into this section of experience. I was at VL OMNI for 4.5 years and approximately 5 months at eHouse.

Shopify 10/2014 – 09/2019
Launch Engineer Team Lead March 2017 – September 2019

Hands-on Team Lead who drove high-volume Shopify store launches with proven results. Managed daily operations for a team of 10 Launch Engineers, optimized workflows, and enhanced cross-team collaboration. Led team growth by spearheading onboarding and providing technical support, ensuring consistent performance and scalability.

10
Direct Reports
50%
Time Savings Launching Stores
100
Stores Launched by the Team in a Month
Launch Engineer January 2016 – March 2017

Driven Launch Engineer focused on delivering smooth, timely Shopify store launches. Cultivated strong merchant relationships to assess readiness, coordinate with vendors, and manage expectations. Acted as a key liaison across teams to align launch efforts, swiftly resolve issues, and ensure seamless onboarding.

60
Stores Launched
Customer Success Guru October 2014 – December 2015

Customer-focused support specialist who assisted Shopify merchants in troubleshooting technical issues and optimizing their stores. Guided merchants through setup, customization, and app recommendations to align with business objectives. Contributed to internal training, webinars, and initiatives to maintain consistent, high-quality service.

Sun Life Financial 06/2012 – 09/2014
Business Analyst October 2013 – September 2014

Detail-oriented Business Analyst who drove process improvements and operational efficiency. Analyzed and optimized workflows to reduce inefficiencies and solve business challenges. Partnered with stakeholders to develop solutions and created clear documentation, SOPs, and training materials. Bridged business and project teams to ensure alignment and successful delivery. Ensured compliance and led change initiatives through updated workflows and training.

Technical Support Specialist June 2012 – October 2013

Dedicated IT Support Specialist who delivered front-line technical support to Sun Life employees. Diagnosed and resolved software, network, and system issues remotely and on-site to minimize downtime and boost user satisfaction. Performed installations, updates, and configurations to maintain system efficiency. Led large-scale Windows upgrades on hundreds of devices, showcasing strong project coordination and technical skills.

3,000
Computers Upgraded to Windows 7 Note: Not individually — automation scripts did the heavy lifting.
Manulife Financial 02/2008 – 05/2012
Business Analyst April 2010 – May 2012

Results-driven Business Analyst who bridged communication between business and cross-functional teams to ensure project success. Collaborated with development teams to test and implement business system solutions aligned with organizational goals. Supported project planning, risk assessment, and change management to enable smooth transitions. Created clear documentation, user guides, and training materials to drive process adoption and support users.

Technical Support Specialist February 2008 – April 2010

Detail-oriented Support Specialist who enhanced productivity by delivering fast, effective technical support to financial advisors and staff in a high-pressure environment. Reduced downtime by efficiently troubleshooting software, network, and system issues remotely. Improved system reliability through expert installations, configurations, and routine updates. Strengthened user skills and lowered repeat support requests by providing targeted training and promoting best practices for Manulife applications.

IBM 12/2006 – 01/2008
Technical Support Specialist

Customer-focused Support Specialist who managed a large fleet of devices, ensuring smooth daily operations across departments. Resolved technical issues within 24–48 hours, improving system reliability through software and network troubleshooting. Played a key role in onboarding by setting up user accounts and hardware, helping new hires get up to speed quickly.

Who I've Worked With

Where I Get Sh*t Done

What I've Studied

McMaster University · Business Analysis2011

Business Analysis (BA) identifies and understands gaps between what is needed and how to implement change within an organization. The Business Analysis program teaches the core skills, tools and best practices for leading change while still meeting business needs. Learn how to effectively lead, strategize, problem-solve, and communicate solutions to achieve project goals.

Read more about this program ↗
Conestoga College · Project Management2010

Learn how to manage simple to complex projects from start to finish and become a critical part of an organization's most exciting achievements. Develop the skills you need to oversee project management activities such as planning, managing scope, costs, time while balancing client expectations. Learn organizational Agility with practices such as Scrum. Establish goals for your project team and lead them to overcome obstacles to achieve success, meeting stakeholders needs.

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Sheridan College · Public and Private Investigation2002

This program hones skills in analysis, communication, information gathering, interviewing, issue identification, researching and problem solving. Additional focus on technology to present investigative findings, while maintaining key professional skills and industry best practices.

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CompTIA A+ · Hardware/Software2001

Earners of the CompTIA A+ certification have validated skills in hardware repair and configuration, PC and peripheral troubleshooting, Windows operating system administration, and user support.

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What People Are Saying

Over the years I've had the privilege of working alongside some very talented people. A few of them were kind enough to share their experience working with me.

David LynchDirector, Grant Thornton

"Bob is a highly passionate individual who takes great pride in doing the best for both his team and individual. As a Team Lead, we earned a great deal of trust and leadership skills through Bob. Leadership, determination and a key emphasise on building lasting postive relationships are something Bob has passed through the entire organisation."

Find David on LinkedIn ↗
Matthew PorowskiMerchant Success Manager, Skio

"I had the opportunity to work with Bob for a number of years at Shopify. His passion and care for people, as well as willingness to get the work done was a big asset to our team. I enjoyed working on team projects and collaborating with him. Bob can bring ease to difficult situations and always calls out issues many times before they are seen as issues. - Thanks for all you've done -"

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Vanessa MatosEvent Marketing Manager, Domaine

"I had the privilege of working alongside Bob and I can say without hesitation that he is one of the most talented and dedicated professionals I have had the pleasure of working with. Bob's expertise in our field is truly remarkable. He possesses a deep and comprehensive understanding of Shopify and the eCommerce industry and has taught me a wealth of technical knowledge.

Bob's work ethic is exemplary. He is incredibly dedicated, often going above and beyond to ensure that our objectives are met and that our clients are satisfied. but one of the things that really makes Bob stand out is his incredible communication skills. Bob has a way of explaining complex ideas in a straightforward manner, making sure that everyone is on the same page and working towards the same goals.

He is a great listener, giving constructive feedback and creating an environment where open communication and collaboration are encouraged. I feel so lucky to have the chance to work alongside him. I truly believe that he would be a fantastic addition to any organization."

Find Vanessa on LinkedIn ↗

Media

Video

Shortly after joining VL OMNI, I found myself in front of a camera recording sales and promotion videos — not exactly my natural habitat. The production team were absolute pros and somehow made it look easy. The result: a handful of genuinely useful videos for merchants navigating the world of B2B integration.

Writing

For a brief, ambitious stretch in 2010 I fancied myself a film blogger. I wrote a handful of articles for the entertainment site Collider — and since the internet has a habit of making things disappear, I've preserved that early work here.